D&AD
London
ABOUT
RM’s ‘LOST!’ is a mind-bending exploration into the K-pop star’s psyche. Adrift inside the maze of his brain, full of hypnotic hallways and video game-style environments, and accompanied by his emotions: Goofy, Anxious, Confident and Jaded. Focusing heavily on set design and 'God-view' high angles, the video is purposely otherworldly yet domestic, almost like a haunted game of The Sims. The video is imbued with the director's sense of conceptual surrealism and sense of humour.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
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RMClient
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Aube PerrieDirector -

Christopher RipleyCinematographer -

Christopher RipleyDirector of Photography -

Gwen GhelidEditor -

Jason WallisColour Grader -

Joseph GoldmanProducer -

Kia CoatesCEO -

Louis Barron1st Assistant Director -

Nicolas DreyfusCEO -

Rik GreenProducer -

Wan Li ZhuFounder -

D&AD