D&AD London

ABOUT

In Mexico gender-based violence is a structural crisis with 10 women murdered daily, one a minor. Girls, in particular, are in an extremely vulnerable position. Simply because they are female, they are twice as likely to experience violence as boys.

The idea tells the story of a girl who, in order to escape daily violence and harassment, decides to disguise herself as a boy. This decision reflects a harsh reality in Mexico, where girls are twice as likely to experience violence compared to boys.

AWARDS

D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil

MADEIT CREDITS

  • Save the ChildrenClient
  • Aida GarateaAgency Executive Producer
  • Alejandra BallesterosGeneral Manager
  • Brenda de la CruzCopywriter
  • Claudia PazAgency Producer/Assistant Agency Producer
  • Dilton ValdiviaCreative Director
  • Edgar GarínArt Director
  • Encarna MorenoExecutive Producer
  • Fernando ParraGroup Creative Director
  • Ivonne PiedrasCommunications Director
  • José GrimaldoDirector of Photography
  • Juan Jose PosadaChief Creative Officer
  • Julieta Dlf GoldzweigAccount Director
  • Laura BaumeisterDirector/Film Director
  • Luciana NovoHead of Accounts
  • Meraqui PradisCasting Director
  • Miguel VeraCommunications Officer
  • Nivia GonzálezAssociate Director of Brand Marketing
  • Piero RoncallCreative Director
  • Raúl CardósFounder
  • Sergio VillalobosIntegration Manager
  • Tere Martínez1st Assistant Director
  • Verónica ValadezExecutive Producer
  • D&AD

Who pooled - FER