D&AD
London
ABOUT
In Mexico gender-based violence is a structural crisis with 10 women murdered daily, one a minor. Girls, in particular, are in an extremely vulnerable position. Simply because they are female, they are twice as likely to experience violence as boys.
The idea tells the story of a girl who, in order to escape daily violence and harassment, decides to disguise herself as a boy. This decision reflects a harsh reality in Mexico, where girls are twice as likely to experience violence compared to boys.
AWARDS
D&AD Award - Graphite Pencil
D&AD Award - Wood Pencil
MADEIT CREDITS
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Save the ChildrenClient
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Aida GarateaAgency Executive Producer -

Alejandra BallesterosGeneral Manager -

Brenda de la CruzCopywriter -

Claudia PazAgency Producer/Assistant Agency Producer -

Dilton ValdiviaCreative Director -

Edgar GarínArt Director -

Encarna MorenoExecutive Producer -

Fernando ParraGroup Creative Director -

Ivonne PiedrasCommunications Director -

José GrimaldoDirector of Photography -

Juan Jose PosadaChief Creative Officer -

Julieta Dlf GoldzweigAccount Director -

Laura BaumeisterDirector/Film Director -

Luciana NovoHead of Accounts -

Meraqui PradisCasting Director -

Miguel VeraCommunications Officer -

Nivia GonzálezAssociate Director of Brand Marketing -

Piero RoncallCreative Director -

Raúl CardósFounder -

Sergio VillalobosIntegration Manager -

Tere Martínez1st Assistant Director -

Verónica ValadezExecutive Producer -

D&AD






