D&AD
London
ABOUT
The photo series explores Rocky’s duality, contrasting his "ghetto fabulous" persona with a more introspective, solitary side. Inspired by black-and-white German Expressionist cinema, the interplay of light and shadow sculpts striking silhouettes, deepening the mystery. A$AP Rocky’s magnetic presence dominates each frame, while his shadow intensifies the drama, lending the series a cinematic feel. Balancing raw realism with visual poetry, the images capture the tension between confidence and vulnerability with a bold yet reflective aesthetic.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
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A$AP RockyClient
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Anne-Sophie DujonPhoto Producer -

Bede MarchandStylist -

Ernest BouvierExecutive Producer -

Felix GesnouinSet Designer -

Josh JamalStylist -

Jules de ChateleuxExecutive Producer -

Pierre NowakGaffer -

Thibaut GrevetPhotographer -

D&AD
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