D&AD London

ABOUT

The photo series explores Rocky’s duality, contrasting his "ghetto fabulous" persona with a more introspective, solitary side. Inspired by black-and-white German Expressionist cinema, the interplay of light and shadow sculpts striking silhouettes, deepening the mystery. A$AP Rocky’s magnetic presence dominates each frame, while his shadow intensifies the drama, lending the series a cinematic feel. Balancing raw realism with visual poetry, the images capture the tension between confidence and vulnerability with a bold yet reflective aesthetic.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • A$AP RockyClient
  • Anne-Sophie DujonPhoto Producer
  • Bede MarchandStylist
  • Ernest BouvierExecutive Producer
  • Felix GesnouinSet Designer
  • Josh JamalStylist
  • Jules de ChateleuxExecutive Producer
  • Pierre NowakGaffer
  • Thibaut GrevetPhotographer
  • D&AD

A$AP Rocky Photos

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