About me

I'm Chris. Head of Creative at Dentsu Creative UK. I have a HUGE love for everything design, craft, digital & innovation, building talented teams and helping others to be amazing

I'm based in Edinburgh, Scotland, where I get to work with over 9000 talented people across the globe to help craft and create campaigns, brand identities & digital experiences.

I head up an award winning group of creatives, designers, animators, writers, creative coders and other talented folk at Dentsu Creative UK, that looks to transform brands and businesses through the power of creativity. As a creative digital thinker, driven by design and craft, I am always looking for new ways to create well-crafted and meaningful work, working at the intersection of experience design, branding, activation and innovation.

A BIMA Creative Council Member and awards judge for The FWA, AdForum PHNX Awards, The Lisbon Advertising Festival, BIMA 100, The Drum Cream Awards and Marketing Society Awards as well as involvement with Adobe Behance Portfolio Reviews and D&AD New Blood Mixer. In 2021 I was named a Change Maker and one of the UK's most influential people working in digital and creativity as part of the BIMA 100.
I believe hugely in the next generation of young creative talent and have started and am involved in many initiatives across Scotland and the UK. I am a founding creative partner and a director for the incredible award winning not for profit - Daydream Believers, a programme which is bringing Critical Thinking, Problem Solving and Creativity into schools and recently awarded one of the top 100 K12 Education Innovations in the world by the hundrED.

As well as spotting award-winning work over the years I have helped pick up a fair few across the D&AD's, LIA's, Lisbon Ad Festival, CreativePool Awards, Scottish Design and Creative awards, The FWAs, The DADIs, Drum Roses awards, and the Marketing Society awards as well as being awarded Scottish Design Agency of the Year an incredible 3 times.
I'm a huge fan of open collaboration and 'just doing it because we can'. Never afraid to fail or challenge, I am always looking for the next great idea, whether that is through ground-breaking tech or Play-Doh.

I truly believe the best work comes from trusting great people to work together without fear to make stand out work.