ABOUT

BNY's 18-platform ecosystem left internal and external audiences unable to grasp how offerings connected or delivered differentiated value. Brand perception remained fragmented, with teams producing inconsistent assets. The challenge: translate BNY platform complexity into clarity and operational efficiency.

The BNY Product Marketing Design System transforms the BNY arrow into a dynamic, data-informed design language that signals sophistication and integrated thinking. Platform metrics drive visual form, hierarchy, and motion, making each platform operating model clear and distinctly differentiated. Teal acts as connective tissue across all platforms.

The system delivered measurable commercial results: 75% improvement in asset-creation efficiency, reducing production costs and accelerating time to market. This operational leverage directly contributed to a 16% increase in marketing-influenced revenue across key platforms in 2025. The system has unified 100+ web pages, 18 videos, interactive experiences, and 400+ client-facing materials under one design language, creating sustained sales success through operational and visual coherence.