Critical Mass New York

ABOUT

Who you gonna call when you want to stream all your favorite sports, on demand movies and shows? The GOATbusters and DirecTV, of course! This targeted digital campaign intersected with upper funnel awareness efforts, focusing on specific audiences (such as sports enthusiasts and cord cutters) with RTBs engineered to drive direct action. Legendary MLB hall of famers Alex Rodriguez, David Ortiz, Ken Griffey Jr. and Randy Johnson transform into bat wielding Ghostbusters, in the sports/movie mashup of the season. The result? A home run for sports fans and TV lovers everywhere.

AWARDS

Internet Advertising Competition

MADEIT CREDITS

  • DIRECTVClient
  • Alicia PortnerSenior Producer
  • Ana Benitez DuarteDesigner
  • Andrea NazarioJr. Designer
  • Andrew BurkeSr. Account Director
  • Arcade EditEditorial
  • Benedicte DechaudVP Client Partner
  • Bridget DerraughAccount Executive
  • Carlos QuintanillaManagement Supervisor
  • Carly BarnhartAccount Manager
  • Daisy SwainCopywriter
  • Dena MooreExecutive Art Producer
  • Ekaterina CervantesSr Designers
  • Faith TyrellSr. Strategist
  • Faryn HillMarketing Science Director
  • Hannah SchweitzerJr. Strategist
  • Ian DonnellyProducer
  • Ian WellsSr. Producers
  • Jake SkirvingSr Designers
  • Janni WinderholmCreative Directors
  • Jason KarleyGroup Creative Director
  • Jen CostelloChief Strategy Officer
  • Jesse UngerGroup Strategy Director
  • Jessica NugentCopywriter
  • Josh BrinkmannData Strategists
  • Kevin BautistaAssociate Director of Connections
  • Laura GorderAssociate Strategy Directors
  • Laura MayerData Director
  • Lawrence GonzalesProject Manager
  • Logan KnightAssoc. Producers
  • Luc WilsonAssoc. Producers
  • Matt TheisenBrand Lead
  • Meghan O'NeillAssoc. Creative Directors
  • O PositiveProduction
  • Peter LagoskySenior Copywriter
  • Rachel FindlayArt Director
  • Renato FernandezChief Creative Officer
  • Ryan BuckleyCreative Directors
  • Ryan GelnawData Strategists
  • Shawn ThompsonVP Strategy Director
  • Sheida KaramiAssociate Strategy Directors
  • Sony Pictures & Ghost CorpsProd. Company
  • String & TinsAudio post/SVX
  • Sydney TomerDesigner
  • Walker MusicMusic
  • * The MillVFX
  • * Lime MediaMix
  • * James MacleanCreative Director
  • * Critical Mass
  • * Thomas TurnerProduction Design Lead
  • * Emily GillBrand Director
  • * Valerie CarlsonGlobal Chief Creative Director
  • * Andrew LaveryExecutive Creative Director
  • * Javier OlivaresAssociate Creative Director
  • * Alissa HansenChief Production Officer
  • * Jen GoldbergVP, Strategy
  • * Lexi ScottSr. Producers
  • * Sydney WoodmanVP, Group Executive Producer
  • * Vincent VargaSr. Producers
  • * Hannah ThompsonExecutive Producer
  • * Stacia ParseghianEVP Client Partner
  • * Andrew DolbyGroup Creative Director
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Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DaySocial Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DayAdvertising: Digital Annual 2023 BronzeGOATBusters - Critical Mass & TBWA/Chiat/DayEffectiveness Annual 2023 People's ChoiceGOATBusters - Critical Mass & TBWA/Chiat/DayDirect Marketing Annual 2023 ShortlistGOATBusters - Critical Mass & TBWA/Chiat/DayIntegrated Project featured: on 13th June 2023 Pro member:

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 Contributor:

Critical Mass has been a Contributor since 25th November 2015.

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GOATBusters - Critical Mass & TBWA/Chiat/Day