Critical Mass London

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What if buying a new car was as simple – and as entertaining – as shopping online?

BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations turn the stressful task of choosing body styles and options into an all-around engaging experience, building customer confidence in the brand and in themselves before heading into the dealership.

In short – it's an online experience befitting the Ultimate Driving Machine™.

Date created: June 2019 2019-06-01T00:00:00+0100
Date published: 23 September 2020 2020-09-23T15:57:51+0100

MADEIT CREDITS

Annual 2020 ShortlistBMW Build Your OwnEffectiveness Annual 2020 ShortlistBMW Build Your OwnDigital Annual 2020 ShortlistBMW Build Your OwnWeb

BMW Build Your Own

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