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About us

Critical Mass is a team of 1500 inspired folks based in 12 offices around the world. We provide full-service digital capabilities for the greatest brands on Earth, but our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients. We’re sought by brands who strive for connected digital ecosystems, and we help them get there by gaining deep insight into their consumer and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so F-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. We live our values and hold ourselves to uncompromising design standards (which is probably why our clients stick with us for 7 years, on average). We’re also proud to be part of Omnicom, one of the largest holding companies for global advertising, marketing, digital, and communications services firms (serving more than 5,000 clients in over 100 countries).

We’re Critical Mass, but our friends call us CM. Please call us CM!

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Details

Founded1996

Size500+ People

Ranking

#2 Ranked Digital Agency

Achievements

Pro member:

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Top 10Digital AgencyContributor:

Critical Mass has been a Contributor since 25th November 2015.

Grand Prix3Gold x 37Silver x 711Bronze x 116People's Choice x 642Shortlisted x 42

Agency of the Year 2025Best Agency to Work For 2019Best Agency to Work For - People's Choice 2023Best Agency to Work For - People's Choice 2022Best Agency to Work For - People's Choice 2020Emerging Agency of the Year - People's Choice 20198Shortlisted x 8

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Recommendations

Currently No Client Rating

Skills

Experience Design

Sector Experience

Content Strategy, Digital (SEO, PPC, SEM...), user experience

Clients

1-800 Flowers, Airbnb, Apple, AT&T, BMW, BNY Mellon, Delta Faucet, DePaul University, Diageo, harley davidson, Hilton, J&J (Ethicon, Mars Wrigley, Nike, Nissan Motor Co., US army

Awards

AdAge Best Place to Work, BIMA 100, Campaign US Digital Innovation Agency Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Clio Sports Bronze Winner, Digiday Work Life Awards Winner, Digiday's Most Innovative Agency, Digiday’s Greater Good Awards Winner, Effie\'s - Bronze, Effie\'s - Gold, Fast Company 2023 Best Workplace for Innovators, London International Bronze, One Show - Bronze Pencil, One Show - Silver Pencil, Shorty Award Winner

Trade Associations

4A's, AdForum, One Club

Activity

Connections11 Followers3,021 Following123

Views45,105

Creativepool member since 25 March 2014

Critical Mass' Followers

Deirdre Dwyer

Copywriter

United States

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Lauren Dear

Production Manager, Freelance

United Kingdom

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Hiren Borda

Video Editor, Maya Mediaworks

India

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Thor Magnusson

Screenwriter

United Kingdom

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Kyle Wilson

United States

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Golden Thinking

United Kingdom

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JUSTIN HIGGINS

Character Artist, Takupop

United States

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Diego Miranda

Photographer, Diego Miranda Photographer

Spain

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Victor Cestafe

Illustrator Painter and concept artist, freelancer

Spain

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3

Peter Lagosky

Senior Copywriter, Critical Mass

Canada

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Localiza

Brazil

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Skyline Technologies

United Kingdom

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Margarida Nina

Director

Portugal

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Dmitrii Radishevskii

Graphic Designer

United Kingdom

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RegaL Rana

Motion Graphics Designer

India

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Norbert Kaonde

Graphic Designer

Zimbabwe

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Ian Fearnley

Animator

United Kingdom

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Abhiraj Nair

Director of Photography

India

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CAMILO DELPIN

Photographer

Spain

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Samuel Lai

Graphic Designer, Time Medical

United Kingdom

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