About me
Cristina Roa is the Executive Creative Director at VML Colombia, with over 20 years of experience crafting bold, emotionally resonant ideas across Latin America. She is a champion of inclusive creativity and a strong voice for female leadership in the industry. In 2025, she was selected as an ambassador for the Cannes Can: Diversity Collective (CC:DC) at Cannes Lions, representing the creative women of Latin America. Cristina believes that to create ideas that change the world, you must include the world — and her work blends cultural insight, innovation, and storytelling with purpose.
Skills
3D Design, Art Direction, BRAND ACTIVATION CREATIVE, Brand Stategy, btl, Creative Direction, Event Design, Event Management, Experience Design, EXPERIENTIAL DESING, Experiential Marketing
Sector Experience
Advertising, Creative Services, Entertainment, Event Organisers / Management, Live Entertainment
Awards
Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver
Clients
Coca-Cola, Diageo, Ford, Huawei, MasterCard, Mercedes Benz, Netflix, Novartis, Visa
Cristina Roa has been a Contributor since 25th November 2015.