About me

I'm an international creative, working globally and locally as integrated Creative Director and Executive Creative Director.

More than 15 years of experience spanning creative, strategy and business development, equipped with unique insight into the European and Middle East markets. I'm a strong believer in the powerful combination of creative, data, media and technology.

I worked for some of the world's biggest brands, and I created iconic projects that directly lead to business results.

I started my career in Italy working at agencies such as JWT Rome and Milan, Leo Burnett Milan and a few years ago I moved to Dubai.

In JWT I won the very first for Italy gold Cannes Lion in Promo&Activation and PR. In Leo Burnett, I won the first Samsung Gold Cannes lion for the network and the very first Cannes Innovation shortlist for Italy.

In the Middle East, as ECD of the independent shop Tonic Dubai, I took the agency to be ranked #10 most awarded agency in MENA region at Cannes 2016.

Under my leadership, over the years my teams won around 150 awards in every global award show including 7 gold Lions, Grand Prix at Clio, Eurobest, ADC*E, etc. and he was ranked #5 copywriter in the world by The Big Won and Ad Age.

I worked for clients like Samsung, Heineken, Audi, Nokia, Nestlé, Fiat, Toyota, Vodafone, Coca-Cola, Red Bull, Heinz-Kraft.

From Dubai, I worked a couple of years as freelancer for Publicis Italy, McCann Germany, JWT Dubai, MullenLowe Mena, VMLY&R Dubai, etc

After a stint in Publicis Dubai, overseeing all FCA brands for the Middle East, I recently joined Merkle and Dentsu Mena, leading the creative output of the group.


Advertising, Digital Marketing, integrated

Sector Experience



Andys - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Grand Award, Clios - Shortlist, D&AD Award - In-book, D&AD Award - Nomination, Dubai Lynx  - Shortlist, EPICA Award - Bronze, EPICA Award - Gold, EPICA Award - Grand Prix, EPICA Award - Silver, Eurobest Award Shortlist, Kinsale Shark Award, LIA Award - Bronze, New York Ad Festival - Third Prize, One Show - Bronze Pencil, One Show - Merit


Audi Middle East, Coca-Cola, Fiat, Heineken, Nokia, Samsung, Vodafone

Currently No Recommendations
Annual 2018 BronzeLocal Heroes FucecchioWave Influencer of the Year 2017 Shortlist Annual 2019 JudgeEmerging Agency of the Year
Top 25 Executive Creative Director Project featured:°Tweet form a prison
on 3rd October 2016
Project featured:Sweat for your dreams
on 21st March 2020
Project featured:Lie Detector
on 17th July 2020

Cristiano Tonnarelli has been a Contributor since 30th January 2017.

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Italiana, English, Spanish
Creativepool member since 22 August 2016