About me

Cristiano is an internationally renowned creative, working globally and locally as integrated Creative Director and Executive Creative Director.

He has more than 15 years of experience spanning creative, strategy and business development, equipped with unique insight into the European and Middle East markets, and is a strong believer in the powerful combination of creative and technology.

He has worked on some of the world's biggest brands, and has created iconic projects that directly lead to business results.

He started his career in Italy working at agencies such as JWT Rome and Milan, Leo Burnett Milan and a few years ago he moved to Dubai.

In JWT he won the very first for Italy gold Cannes Lion in Promo&Activation and PR. In Leo Burnett, he won the first Samsung Gold Cannes lion for the network and the very first Cannes Innovation shortlist for Italy.

In the Middle East, as ECD of the independent shop Tonic Dubai, he took the agency to be ranked #10 most awarded agency in MENA region at Cannes 2016.

Under his leadership, over the years he and his teams won around 150 awards in every global award show including 7 gold Lions, Grand Prix at Clio, Eurobest, ADC*E, etc. and he was ranked #5 copywriter in the world by The Big Won and Ad Age.

He has worked for clients like Samsung, Heineken, Audi, Nokia, Nestlé, Fiat, Toyota, Vodafone, Coca-Cola, Red Bull, Heinz-Kraft.

Cristiano spent the last couple of years working for some clients and freelancing for mid/long stints at Publicis Italy, McCann Germany, JWT Dubai, MullenLowe Mena, VMLY&R Dubai and - as ECD - he led BPG Orange Dubai, a merger of 3 different WPP agencies like Bates, Possible and Cohn&Wolfe.

Currently he is in Publicis Dubai, overseeing all FCA brands for the Middle East.


Advertising, Digital Marketing, integrated

Sector Experience



Andys - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Grand Award, Clios - Shortlist, D&AD Award - In-book, D&AD Award - Nomination, Dubai Lynx  - Shortlist, EPICA Award - Bronze, EPICA Award - Gold, EPICA Award - Grand Prix, EPICA Award - Silver, Eurobest Award, Kinsale Shark Award, LIA Award - Bronze, New York Ad Festival - Third Prize, One Show - Bronze Pencil, One Show - Merit


Audi Middle East, Coca-Cola, Fiat, Heineken, Nokia, Samsung, Vodafone

Annual 2018 BronzeLocal Heroes FucecchioWave Influencer of the Year 2017 Shortlist Annual 2019 JudgeEmerging Agency of the Year
Top 25 Executive Creative Director Project featured:°Tweet form a prison
on 3rd October 2016

Cristiano Tonnarelli has been a Contributor since 30th January 2017.

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Italiana, English, Spanish
Creativepool member since 22 August 2016