About me

I started my advertising life at Ogivly & Mather, as a grad - but AdlandSuit, where I blogged and tweeted anonymously on behalf of Suits everywhere (raising tens of thousands of pounds for Marie Curie Cancer Care en route) was probably where my career took off.

That took me, via DLKW & Glue Isobar, to Creature of London, the agency I co-founded in 2011. I'm the Chief Exec, overseeing all of our ongoing business efforts - including establishing White Crow, a people-first strategic consultancy, at the start of 2018.

While all that was going on, I've also set up a charitable club, Le Cure, that's raised more than a million pounds for the Royal Marsden Cancer Charity, and launched The Real Living Wage Pledge, a pledge any and all agencies (or production companies, or banks, or whoever) can and should take to pay all of their employees, whatever the nature of their employment, enough to eat and live.

I also had a little boy. That was cool.


Advertising, Brand Management, Business Development, Business Management, Creative Direction, Strategy Planning

Sector Experience

Advertising, Automotive, Brand Management, Broadcasting, Charity / Not for profit, Food & Beverages, Government, Information Technology, Retail, Telecoms, Television


Campaign BIG Award - Silver, one show, Oystercatchers Awards


Accolade Wines, British Red Cross, Charlie Bigham, Facebook, Gatwick Airport, Geyser Peak, Good energy, Kumala, The Green Party, Watford FC

Trade Associations

Chartered Institute of Practitioners in Advertising, IPA Centenary Working Group, IPA Council Member, IPA Membership Committee, IPA Talent Leadership Group

Currently No Recommendations
Looking for work
Top 100 Influencer of the Year 2018Influencer of the Year Top 100 Influencer of the Year 2016

Dan Cullen-Shute was recognised as an Industry Influencer on 5th January 2016

Top 25 Managing Director Project featured:World Cup Campaign
on 15th February 2016
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Dan Cullen-Shute has been a Contributor since 5th January 2016.

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Tagged Job Titles
London, London, United Kingdom
Skill Level
French, Spanish, and a smattering of Italian
Creativepool member since 5 January 2016