ABOUT

Concept
Sweet Pink supply a range of products based on Cannabis Oil (CBD), this is a subject very close to Tannine, the founder’s heart. Tannine’s daughter, Indie-Rose has a rare illness and the only thing that gave her any respite was cannabis oil. Unfortunately, the oil was only available in Holland which prompted Tannine to embark on a protracted legal process to get the product licensed for use in the UK.

Execution
First, the logo was designed to capture a line that was said while doing the discovery process around Sweet Pink CBD. That line was, "From the heart to the Soul" which became part of the logo and ethos of the brand. We subtly used the Cannabis leaf icons as we didn't want to be cliché with it but also allow the brand to be proud of the positive use of cannabidiols.

The design of the packaging is intentionally more feminine and family orientated to distinguish the products from the main hardcore, clinical CBD designs that make up the majority of the market. The use of Kraft board allows the main colours to be absorbed into the packaging giving the desired muted effect while allowing the white foil to stand off the packaging. Where labels were have been used a foil has been used to give a premium gift feel. The packaging forms a significant part of the overall strategy to educate and destigmatise the use of CBD oil and promote health benefits.

Care and attention to detail throughout the design and creation process focused on ensuring that the packaging provides exceptional protection for the quality of the product whilst at the same time respecting the environment.
This ethos extends to the use of a Carbon Balanced Print Supplier and the sourcing of Natural Miron Violet Glass. The whole plant CBD oils are stored in miron violet-glass, a unique biophotonic glass packaging for natural products. This special glass protects the CBD oil from light, ensuring the longevity of the product inside. Using the miron glass, the CBD oils last longer and the cannabinoid it contains will not be as subject to the natural degradation that occurs in other bottles.

Results
With a clear message for each product and the brand being unified across the ranges, Sweet Pink CBD has seen traction in its popularity and sales. Sweet Pink CBD's goal is to be the trusted go-to CBD family product and the new brand and packaging do this which has come a long way since the founders own logo and initial packaging steps.