About me

Craig Lovelidge is a strategic and hands-on GenAI Creative Director, seamlessly merging human creativity with AI-powered innovation to solve business challenges. With a career spanning global brand campaigns, SME growth strategies, and startup acceleration, Craig specializes in unlocking untapped potential through storytelling, data-driven insights, and AI-enhanced workflows.

From launching high-impact campaigns for major brands to creating engaging multimedia content (drone, video, photography) and facilitating AI-driven creative workshops, Craig works at the intersection of technology, design, and communication. He's an expert at identifying core business challenges and crafting custom solutions through brand strategy, customer experience design, or next-level automation.

As a WIX web partner, Adobe professional, and Notion ambassador, Craig blends creativity, strategy, and AI fluency to drive measurable results. Based in the Netherlands, he offers remote and hybrid collaboration worldwide.

Skills

Advertising, Art Direction, B2B, B2C, Brain storming, Branding, Communications, Consultancy, Content, Copywriting, Creative Direction, Digital Art, Graphic Design, Growth Hacking, International, Photoshop, posters, Print, Problem Solving, Radio, Social Media, Team Management, Television, Web Design

Sector Experience

Advertising, Airline, alcohol, Automotive, Banking, Fashion, Film (Short / Documentary), FMCG, Food & Beverages, Household Goods, Real Estate / Property, Retail, Transport, Travel & Leisure

Awards

Cannes Lions, D&AD Award - Nomination

Clients

BMW, Canon, Cola Light, Emirates Airlines, Heineken, Staples, volkswagen