About me

In my eight years of writing copy in India, I have worked with an assortment of teams— from a quirky local agency to a multinational powerhouse and a global NGO to an experiential outdoor learning company. I have learned to adapt according to the agency allowing me to create effective communication consistently. My strengths lie in branding, integrated marketing and conceptual copy.

My experience in print, digital, outdoor, radio, TV and New Media, coupled with my days as a travel writer have exposed me to a range of audiences. I have launched and nurtured brands, crafted effective ads, eDMs, conceptualized complete campaigns, initiated and worked on various integrated marketing communication programs besides working in tandem with the accounts team to develop strategy.

I have worked with global clients like Intel, IBM, HP, Cisco, TNT (Logistics), Infosys, Coats and Bosch besides numerous India based clients.