ABOUT
As Craft Irish Whiskey’s inaugural product, we focused on bringing together the ultimate and most complete whiskey tasting experience ever created in one packaging.
The slow reveal, merging mysticism and Irish history, leads the user to a complete and sensorial Whiskey experience where every single detail was thought through, from bespoke accessories to specialized technical glasses or even an essence vial that further enhances this unique tasting journey.
Our contribution:
- R&D and Market Studies;
- Experiential packaging development;
- Glass and accessories development;
- Storytelling through design;
- Brand Identity;
- Production and quality control.
AWARDS
A'Design Awards
iLuxury Awards
Luxury Packaging Awards
Pentawards

Back to The Devil’s Keep project
Jason Providence
Cinematographer, Freelance
Canada
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
MadLow Studio
United Kingdom
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Gary Hall
Industrial Designer
United Kingdom