ABOUT

As Craft Irish Whiskey’s inaugural product, we focused on bringing together the ultimate and most complete whiskey tasting experience ever created in one packaging.
The slow reveal, merging mysticism and Irish history, leads the user to a complete and sensorial Whiskey experience where every single detail was thought through, from bespoke accessories to specialized technical glasses or even an essence vial that further enhances this unique tasting journey.

Our contribution:
- R&D and Market Studies;
- Experiential packaging development;
- Glass and accessories development;
- Storytelling through design;
- Brand Identity;
- Production and quality control.