About me

My adventure in advertising started when i decided to do it properly and departed from Rome my hometown, to enroll at Bucks College in the UK, with the most famous tutor of them all - David Morris. Once there, I cried for about a week, not understanding a single word people were saying. Then decided to get on with it.

My first placement was at Saatchi and Saatchi when David Droga was there. (...)

My first job was at CDP then Mustoes and from there I moved to Dentsu Amsterdam where I was the lead creative on the Canon global account.

Meanwhile something was changing in Italy. Bruno Bertelli was in the process of restructuring Publicis Italy, and looking for creatives with an International profile. It was an exciting time to be part of the restructure and have the opportunity to work on many global brands including Heineken, Diesel, Barilla, Campari, Renault, Coca-Cola, Bottega Veneta and Salvatore Ferragamo. I was lucky enough to be part of making Publicis Italy the 2nd most creative agency worldwide by Warc.

At Publicis I manage 15 creative teams across various accounts, following the whole creative process, from discussing briefs with planners to overseeing creative work to present ideas to the client and looking after the production phase.

Throughout my career, I've been able to work with some of the best directors and photographers in the industry, who have helped elevate me to the role of Head of Art.

Juror at a few awards (D&AD, Cannes, Clio, Dubai Lynx, Cyclope amongst others)

Over the last year and half I have been at Grey London, working on various accounts such as Coca Cola, Braun, Pantene, Bowers&Wilkins, Peta, Dole with a department of 50 creatives.