About me
Creative Lead with 25+ years' experience designing and developing lingerie, nightwear and swimwear for international markets.
I bring clarity to product - shaping strong, modern ranges with a clear point of view, balanced with commercial reality. My work is grounded in fit, proportion and understanding how women want to feel in what they wear.
I've led design across both brand and retail environments, modernising collections while protecting the core customer and driving growth. Known for having a strong eye and good judgement - knowing when to push and when to hold back.
Alongside design direction, I bring deep technical knowledge across lingerie construction, fit and development, working closely with sourcing and production teams globally.
Now also integrating CLO3D and AI tools to support faster, clearer decision-making across the design process.
Open to freelance, contract or permanent opportunities.
Skills
3D Design, adobe suite, AI Design Tools, Creative Direction, Fashion Design, lingerie design, nightwear design, Swimwear Design, Team Management
Sector Experience
Intimates, lingerie, nightwear, Retail, swimwear