Jeff Tepper
Copy Supervisor at BGB Group, Inc., New York
- Looking for work
Copywriters
A copywriter shapes the words that carry a brand - taglines and campaign lines, website and landing-page copy, UX and product microcopy, tone-of-voice guidelines, long-form articles, scripts and SEO content. The copywriters ranked here range from campaign-led advertising writers to UX and long-form specialists; senior writers often shape messaging strategy, not just execution.
How to choose
Copywriting is tone-led, so match the writer to the voice you need rather than to a generic job title. Read their samples aloud - the rhythm and clarity tell you most - and look for relevance to your format (brand, advertising, UX, long-form or SEO) and sector. If you are unsure, a short paid test brief is the quickest way to compare two or three writers fairly.
Good to know
A copywriter writes the words that sell, explain and give a brand its voice: taglines and campaign lines, web and landing-page copy, UX and product microcopy, tone-of-voice guidelines, emails, ads, scripts, articles and SEO content. Senior copywriters often help shape messaging and positioning too.
A copywriter focuses on persuasive, brand-led and conversion-led writing - ads, campaigns, web and UX copy. A content writer focuses on longer informational content such as articles, guides and blogs. Plenty of writers do both; check the portfolio for the type of writing you actually need.
Day rates commonly run £250 to £600 depending on experience, specialism and location, though many copywriters quote per project or per deliverable (for example a fixed price for a tagline exploration or a set of landing pages). Tone-of-voice and brand work usually sits at the higher end.
Range of tone, clarity, and samples in your format and sector. Look for headlines and body copy that read effortlessly, evidence they can adapt voice to different brands, and case studies that show the brief and the result, not just the finished words.
By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded copywriters surface first.
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