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Copywriters

A copywriter shapes the words that carry a brand - taglines and campaign lines, website and landing-page copy, UX and product microcopy, tone-of-voice guidelines, long-form articles, scripts and SEO content. The copywriters ranked here range from campaign-led advertising writers to UX and long-form specialists; senior writers often shape messaging strategy, not just execution.

How to choose

Read the work aloud before you hire.

Copywriting is tone-led, so match the writer to the voice you need rather than to a generic job title. Read their samples aloud - the rhythm and clarity tell you most - and look for relevance to your format (brand, advertising, UX, long-form or SEO) and sector. If you are unsure, a short paid test brief is the quickest way to compare two or three writers fairly.

Good to know

Frequently asked questions

01What does a copywriter do?

A copywriter writes the words that sell, explain and give a brand its voice: taglines and campaign lines, web and landing-page copy, UX and product microcopy, tone-of-voice guidelines, emails, ads, scripts, articles and SEO content. Senior copywriters often help shape messaging and positioning too.

02What is the difference between a copywriter and a content writer?

A copywriter focuses on persuasive, brand-led and conversion-led writing - ads, campaigns, web and UX copy. A content writer focuses on longer informational content such as articles, guides and blogs. Plenty of writers do both; check the portfolio for the type of writing you actually need.

03How much does it cost to hire a freelance copywriter?

Day rates commonly run £250 to £600 depending on experience, specialism and location, though many copywriters quote per project or per deliverable (for example a fixed price for a tagline exploration or a set of landing pages). Tone-of-voice and brand work usually sits at the higher end.

04What should I look for in a copywriting portfolio?

Range of tone, clarity, and samples in your format and sector. Look for headlines and body copy that read effortlessly, evidence they can adapt voice to different brands, and case studies that show the brief and the result, not just the finished words.

05How are copywriters ranked on this page?

By a weekly-refreshed composite of editorial standing, portfolio depth, engagement, client recommendations and recent activity - so active, well-regarded copywriters surface first.

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Portfolio
Reel
CV

Founder & Creative Director at Brand Voice Agency, Middlesex

#10 ranked Copywriter

  • Copywriter, Creative Director, Creative Team
  • London: United Kingdom, Guildford, Slough: United Kingdom
  • Teddington, Middlesex: United Kingdom
  • Looking for work





Portfolio
Reel
CV

Freelance Creative Director, London, Barcelona, Hamburg

#11 ranked Copywriter

  • Copywriter, Creative Director, Creative
  • London: United Kingdom, Everywhere in Germany, Barcelona: Spain
  • London, Barcelona, Hamburg: United Kingdom
  • Looking for work

APPROVED
Portfolio
Reel
CV

ECD at 3rdspace, New South Wales

#7 ranked Copywriter

  • Copywriter, Creative
  • London: United Kingdom, Manchester: United Kingdom, toronto: Canada
  • Sydney, New South Wales: Australia




33
Portfolio
Reel

Copywriter at Bray Leino, Filleigh

  • Copywriter
  • Filleigh
  • Filleigh: United Kingdom
  • Looking for work


2
Portfolio
Reel

Writer/Content Creator at Sean Cullen Creative (Freelance), England

  • Creative Director, Copywriter, Script Writer
  • Manchester: United Kingdom, City, London: United Kingdom
  • England: United Kingdom
  • Looking for work

Portfolio
CV


Portfolio
Reel

Creative director and home gardener at Soto Creative, Los Altos

#18 ranked Copywriter

  • Copywriter, Creative Director, Branding Designer
  • San Francisco: United States, San Jose: United States, Carmel
  • Los Altos, CA, Los Altos: United States
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