About me

Brand communications professional with over 15 years experience in developing 360o campaigns - from Branding & Packaging, In-store/POS, through to ATL, for leading FMCG, Beverage and Tobacco clients - P&G, Unilever, The Coca-Cola Company, Nestle, British American Tobacco, as well as the Telecoms sector.

Expertise in the planning & implementation of strategic full-scale new product launch & re-launch campaigns, brand identity & packaging graphics planning & development, for top FMCG, Tobacco & Beverage brands - Dunhill Cigars & Cigarettes, Pall Mall, Peter Stuyvesant, Fanta, Mr. Proper, Cheerios, Nesquick, Sunsweet.

Deep interest in the core idea and essence of Branding and Design, of strategically creating and building the image and personality of brands.