Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.” Hegarty, the...
Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...
What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving of consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at...
Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...
There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...
The term ‘innovation’ can be interpreted in so many ways which means it gets commonly overused in the creative industry, according to a panel at Connect: London. In a session entitled The Best Way to Kill Innovation is to Sell it, the...
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...
The head of social at one of the world’s largest cereal brands believes advertising agencies are under increasing pressure from a new generation of social influencers. Joseph Harper, who looks after social campaigns in the UK & Ireland at the...
Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk. Simon Richings, ECD, and Miguel Alvarez, director of technology,...
The culture created by the management at a company is more important than the talent, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London featival and shared his thoughts on what...
Tim Hole is a high-performance specialist and founder of Breathe Labs, a company providing coaching, training and collaboration systems to the creative industry. As well as implementing systems to help people work better together as humans,...
Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...