About me

Well, since you asked... I am the Creative Director of Dig in Melbourne, Australia, where I run several brands across different categories. We believe in human insight as the driver behind great work. My previous experience includes my role as the Executive Creative Director and Managing Director of DDB South Africa. Having been an ECD within the TBWA team - The Best Network in South Africa 2022 - I believe in work that disrupts and pushes boundaries. I sit on several international awards show juries, including the Grand Jury for The New York AME Awards, for two years running. To me, true creativity is more than a big idea, it needs to be effective in solving a problem. Which is why DDB SA is on PR Experts Official 101 Best Advertising Agencies. I am also a contributing Though leader for The Brand Berries Middle East and Africa.
Professionally, my skills include Copywriting, Advertising, Digital Advertising, Creative Strategy, as well as Leadership and growing young leaders. I am a strong media and communication professional, with excellent agency-to-client communication and presentation skills.