About me

I am a Creative Director and Director in the Media and Entertainment industry - I'm a two-parts-idea-one-part-song-and-dance man. Basically, that means I develop creative with great enthusiasm for the process and pipeline, to deliver projects that are imaginative, on time and on budget.
I primarily work in above-the-line advertising, with a focus on Motion Graphics, Graphic Design, animation and visual effects. Here, I may either develop a full treatment and workflow for product demos, or adapt agency creative to suit a motion treatment for commercials.

I have done work for brands like: Coca Cola, Mercedes-Benz, Unilever and Colgate-Palmolive.

As a Creative Director, I oversee the creative process from concept to delivery - but I'm also a passionate team leader and enjoy nurturing talent and developing skill sets. I believe that a studio is only as good as its people, and as such actively encourage on the job training so that my teams, though specialised, are well-rounded generalists.