About me

A multiple award winning brand planning senior communications professional with a wealth of experience working in global agencies building global brands. Has led campaigns that have resulted in huge market share gains for SAB/Miller, Nestlé, Diageo and Unilever brands. Known for turning around difficult clients and enthusiastic about maximising on the 'uberisation' of every aspect of modern enterprise.

Core skill: Developing powerful communication campaigns that 'discover' and magnify the strength of a brand's natural position.