About me

Hands on Creative Director & Head of UX, with a proven track record of designing and developing eCommerce, SAAS, enterprise software and interactive web/apps for the world's most recognized brands.

My expertise lies in ID, UX, UI, Visual design with over 30 years' of

experience. I specialize in bringing new brands, re brand, startups, re-start-ups to life or improving the digital offering of an already well established brand. Seamlessly mixing the needs of the business with that of the user.

Working directly with the CEO and the C suite to envision the future, producing new exciting IPs to keep the company relevant. Ensuring the products and services are best in show and sector disruptors.

A leader in balancing high concept designs with UX, UCD, CX, ID and lite service design methodology for complex interactive initiatives. With Multi- award winning designs with an emphasis on cross-platform design and multi-channel communications.

Introducing agile and lean work processes to the wider organisation. Motivating, inspiring and training teams to deliver superb creative work under tight deadlines. Innovative projects rewarded with multiple awards, including email, web design, and wearable tech,

also featured in many industry blogs and magazines.

Contact me for more info