About me
I am a creative concept developer who combines media strategy overview and consumer insights to develope powerfull creative communication platforms with focus on synergy and clever execution.
I have over 20 years in the communication industry as a concept developer /creative director at Bates, Y&R, Leo Burnett ( Denmark / Sweden ), GPY&R ( Australia ), Coplus and Adpeople worldwide.
I master all media disciplines and approach brand campaigns and small tactical in-store promotions with enthusiasm and joy. For me, the most important ingredient for a successful campaign is the "idea." An idea well executed is a story well told.
I have a strong passion for brand building Ideas that can live on all media platforms, and for a long time.
I work for Agencies and with clients directly. I write, storyboard and direct digital video content. I am driven by a passion for innovation, great customer experiences, and powerfull Ideas.
Do not hesitate to contacct me if you think I can help on any assignment. Big or small...:-)
Skills
B2B, Banking, Branding, cars, Concept developer, digital video, film directing, financial market, integrated campaigns, mobile companies, Product and brand film, Retail Design, work across multiple media platforms
Sector Experience
all media platforms, Communications, content develpment
Awards
1 golden drum, 12 creative circle, 12 lions shortlist, 2 bronze lions, 2 clio, 2 epica, 2 golden swan, 3 eurobest, creative of the year
Clients
3 Mobile, Amstel, arla food, bang&olufsen, Carlsberg, carlton breweries, Cocio, danish rail, Dell, Fiat, Leo Pharma, milwaukee powertools, Nissan, Saxo Bank