An advertising professional with 22 years of experience. Lead the management of advertising digital accounts from a range of top 100 brands from numerous sectors in the United States, and Latin America such as:
FCA - Fiat Chrysler Auto (Brazil / LATAM and the US), Gerdau AmeriSteel (Global), GE (Global), P&G, Strauss Groupe, General Mills, Alpargatas, TIM Telecom Itália Mobile and others.
Today he leads the Isobar U.S. General Motors business. In addition to his GM duties, he is also tasked with developing other global accounts and support GM Global initiatives.
With a business focused mindset, has managed complex problems and projects, controlled substantial budgets and provided leadership and direction for cross-functional teams (+200 people) to deliver targeted performances.
Enthusiast of new technologies and innovation, native digital, and with an endless appetite for high-end projects, Data Intelligence and Digital transformation, Claudio was a leader in projects such as FIAT Mio, FIAT Safe Key and FIAT Live Store, the only Latin America project awarded with an Innovation Lion at Cannes Lions Festival.