About me

I'm an Executive & Sr Creative Producer
offering services in Creative Content Management, Production planning for both Stills and Motion.
For over 10 years, I have led many projects in an efficient and highly creative environment.
I have put aside my own lens and dedicated to pitch artistic yet conscious proposals &
bring any creative vision come to life bridging the gap between
wonderful visual artists, art directors and marketers
On Budget - On Scope - On Brand - Impactful!

EXPERTISE
- operation, financial and talent management
- bid and pitch presentation for project award
- building strong customer relationships, industry partnerships and liaison with creative team all along the project to ensure on scope, on time, on budget
- key lead in business retention and expansion
- on set production lead (in studio and on location) of photo and video shoots
- strong and proven knowledge of all elements of creative projects; i.e shoot planning, art buying, negotiation, booking, budgeting/shoot estimates, billing/expenses
- comfortable in multiple projects management and operating in an evolving environment characterized by fast, changing often and overlapping deadlines
- manage pre-pro and post-pro schedule with client and agencies
- solid industry references (model and talent agencies Canada & USA; ad agencies, creative crafts and complementary service vendors)
- organized, methodical and able to prioritize a multitude of tasks under pressure of tights deadlines
- led multiple creative meetings to help provide creative solutions for execution that are budget conscious all the while respectful in value to selected talent experience
- ensure that Art Directors, Stylists, Photographers, Digital Technician and Retouchers adhere to specific creative direction, capture and photography workflows to ensure all deadlines are met
- strong understanding of photography and lighting both technically and creatively
- knowledge of videography/motion capture
- have led editing phase between editors, client and UX|UI Designers
- on location and remote photo & video shoot in Montreal, Toronto and New York
- in a permanent role work closely with Human Resources, oversee all matters relating to hiring, onboarding, engagement, performance management

SOFT SKILLS
- project management B2B, B2C, direct client
- commercial, fashion, conscious advertising
- trends awareness (NFT's, Youtube, Podcasts)
- understands the dynamic of large corporate and private small companies, very adaptable
- create planning simultaneously around multiple company workflow, process & unique branding
- positive attitude
- flexible to last minute changes
- humorous, team building with freelancers
- dedicated, self-direction, solution seeker
- creative problem solver

PROJECTS
Through a contract with L'Eloi in 2020/2021,
i have Executive Produced multiple Commercials photo and video shoots such as;

- MTL Children's Hospital (campaign by Cosette shot by LM Chabot)
- Men's Health (editorial and Interview with Laurent Duvernay Tardif shot by LM CHabot)
- Les Louanges - Pigeons (music video directed by Soleil Denault)
- The Liberte Plain Collection (2021 campaign by Cosette directed by Les Garcons)
- New Yoplait Simply 3 (Cossette product launch directed by Soleil Denault)
- Northwell Women's Day (campaign by Strawberry Frog directed by Soleil Denault)
- Doordash Canada (campaign by John St. Shot by Les Garçons)
- APS x North Star (web campaign by Thompson+Cleal shot by William Arcand & Gerardo Alcaine, style by Jay Forest)

+++
Through along running contract with Splashlight i have worked on multiple Fashion shoots and Campaign curated by the Aldo Creative Team. I had the honor of working with the best well established and upcoming artists, talented art directors/graphic designers, the best agencies and service providers as well as the most beautiful adult and kid models in Canada and USA
TALENTS
Max Abadian, Bjarne Jonasson, Nik Mirus, Caravane, Lilly Mathieu Fortin, Nathan Lang, William Arcand, Bobby Leon, Garrett Naccarato, Alexis B. Coupal, Cary Tauben, Jay Forest, Leslie Ann Thompson; including art directors Reanna Evoy, Vanda Daftari, Françoise Cournoyer, Gerard Cleal, Laura Ferrarelli to name a few.

OTHER BRANDS
Aldo International
Aldo Product Services (special brands with Macy's, Sears, HBC, Khol's, Project Runway,
Call it Spring
Globo
Little Burgundy
Shelly's London
Micaela ErlangerX Aldo Group - video capsules 2019's Holiday Styles
New York Times - Eugenie Bouchard cover shoot
Infopresse
Index Design / Kollectif
IAM Coaching
Le Barreau du Québec
Le Mois de l'Histoire des Noirs
Les Productions MEA
Magazine Avril

Looking forward to create more magic and amazing visual content!