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To design a creative branding for a charity fundraising event.
A charity dinner to mark the 100th Anniversary of the birth of Nelson Mandela. The Icons Dinner recognised his powerful leadership and also celebrated the contribution made by 30 other important South African Icons of the past 100 years to nation-building in the new South Africa. Guests at the event were among the most successful South African businessmen and women based in London. Very appropriately, and in honour of Madiba’s very special love of children, the event was held at the wonderful V&A Museum of Childhood in Bethnal Green, London.
Conveying the importance and elegance of the evening with a silent auction being held, the branding centred around using navy blue as its predominant colour. The use of line work on the event logo signified the layering of years of contribution recognised from important South Africans past and present.
On the evening the results spoke for themselves with the finalised creative giving a refined but powerful cohesive approach.