About me

I would never describe myself in a shiny-happy-people way, telling how good I am at this or that. I let my work speak, and my clients. I've been working in advertising for 20 years - fact. I'm executive creative director - which means that I spend A LOT of time in meetings and calls, my calendar is always unnecessarily full, and basically I spend my time solving real or imaginary problems. 20 years is too long time for approaching my job as it was the first day, but still short time for not learning still a lot every day. If I had more time I would do a lot more things, like baking, yoga, or reading more astrophysics books, because I think that having enough time for living is what allow us to do a better job. Anyway, with the time at my disposal, I try to do my best at work and at home. Home is where I practice every day my most important skill: being a mum. That was added to my skills in september 2019, when my most beautiful creation came to life: a little blonde bear called Greta.

Ah, and I try to teach what advertising is about to some little creative cubs at IED.

I try do do my best, in every field, everyday. But I don't always succeed.