Ciarán Bonass Exec Creative Director MEA & APAC


How do we shape a new character for a city beyond the obvious traditional tourism marketing? How do we influence perceptions to motivate consideration?

An 8-minute film with Personal Journey and Human discovery at its heart. Equally cinematic and relevant to the tourism category in theme. The film's story arc and the authentic unfolding narrative takes the viewer on a captivating journey of the unseen Dubai.

33 countries in over ten languages Collectively had global impressions over 2.4Billion. During the campaign, we saw a 12% increase in audience seeking more information at VisitDubai


  • Dubai TourismClient

Who liked - A Story Takes Flight with Gwyneth Paltrow, Kate Hudson. Zoe Saldana. Dubai Tourism.