Ciarán Bonass Exec Creative Director MEA & APAC

ABOUT

How do we shape a new character for a city beyond the obvious traditional tourism marketing? How do we influence perceptions to motivate consideration?

An 8-minute film with Personal Journey and Human discovery at its heart. Equally cinematic and relevant to the tourism category in theme. The film's story arc and the authentic unfolding narrative takes the viewer on a captivating journey of the unseen Dubai.

33 countries in over ten languages Collectively had global impressions over 2.4Billion. During the campaign, we saw a 12% increase in audience seeking more information at VisitDubai

Date created: June 2021 2021-06-01T00:00:00+0100
Date published: 27 June 2021 2021-06-27T20:04:45+0100

MADEIT CREDITS

  • Dubai TourismClient
Project featured: on 30th June 2021 Pro member:

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Contributor:

Ciarán Bonass has been a Contributor since 25th November 2015.

Invite x3

A Story Takes Flight with Gwyneth Paltrow, Kate Hudson. Zoe Saldana. Dubai Tourism.

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