ABOUT

I was initially commissioned as Director of Photography for a series of films supporting Brutal Fruit’s UK launch, before taking on a broader role across the production as the project developed.

Shot over one day with three talent across four setups, I led the cinematography and direction while also producing the shoot, assembling the crew and coordinating the production and equipment. I then took the films through post-production to final delivery.

The campaign was delivered as four finished films, with multiple formats created for Brutal Fruit’s social channels.