ABOUT

Concept:
A social campaign created for the UK launch of Brutal Fruit, introducing the product through a series of playful, visually-led films designed specifically for social platforms.

Execution:
Produced as a one-day shoot featuring three talent across four different setups, combining lifestyle moments with dedicated product imagery. I led the production from planning through to delivery, assembling the crew, coordinating equipment and logistics, and overseeing the shoot and post-production.

The campaign was delivered as four fully edited and graded films, with multiple aspect ratios and formats created for use across different social channels.

Results
A complete suite of launch content giving Brutal Fruit a flexible set of video assets for its UK social campaign, with each film designed to work individually while maintaining a consistent visual identity across the wider launch.