About me
I've spent 27 years trying to make the obvious less obvious.
It's taken me from Boston to Cairo, Dubai to Los Angeles, Düsseldorf to Birmingham and Manchester, leading creative teams and building work for some of the world's biggest brands along the way.
I've made Morpheus sell Kias. Turned cider into hip-hop. Told fairy tales backwards. Made long-lasting gum out of long-lasting literature. And won a Cannes Lion by talking about pricks.
Different clients. Different countries. Same job:
Find the thing everyone else walked past.
I'm happiest somewhere between strategy and mischief — finding the human truth, flipping it slightly sideways and building an idea big enough for people, brands and teams to run with.
The tools have changed enormously since I started.
The job hasn't.
Make people care.
Skills
AI, Brand / Logo Design, Brand Stategy, Branding, Creative Direction
Sector Experience
Awards
Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Silver
Clients
Arnold Worldwide, MARS Inc, McCann Bristol, McCann Milton Keynes, McCann New York, McKinney
on 4th September 2026