About me

Christine is the Creative Director of the Landor & Fitch Germany. Leading consumer branding within her home office and across the broader L&F network in Europe.

She is defined by her strategic approach to design and driven by her fundamental belief that design has the power to shape and transform business.

Christine has successfully worked for some of the world's most loved brands, Procter & Gamble (Oral-B, Ariel, Gillette, Fairy, Tide and Crest), Kelloggs, Nestlé, Coca-Cola, L'Oréal, Novartis, Kraft-Cadbury (Mondelez), Toyota, Lexus, and Vodafone. Picking a couple of accolades up along the way and is the proud originator of two product patents.

Christine is passionate and highly energetic, the biggest supporter of her creative team and passionately dedicated to the brands she helps grow.

South African born, she has worked across global and emerging markets for over 16 years, joining Landor & Fitch in 2017 as Design Director and appointed to Creative Director in 2019.

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