About me

Christine Prins

Chief Marketing Officer

Saatchi & Saatchi New York

Christine joined Saatchi & Saatchi New York in October 2014 as Chief Marketing Officer leading all growth, marketing, PR and communications for the agency as an addition to the management team. During her tenure she has played a key role in the evolution and momentum of the agency helping to instill a growth mindset across the organization. She was a core member of the Power of One team responsible for winning the $40M USAA account for the Publicis Groupe while also helping to fuel the expansion of the Walmart relationship via the Power of One model.

She has further helped diversify the roster at SSNY by adding new assignments including OneTravel, Grupo Posadas, Pladis (Godiva, Flipz, Turtles, McVities, Carrs), Atlantis/The Cove, ASA, Women In Film, PWC, Triangl, McCormick and NDSS among others. In addition to her strides on the growth front, Christine has helped reestablish the reputation of the Saatchi brand in the marketplace, more than doubling the earned media coverage of the agency in her first year alone.

Prior to joining SSNY, Ms. Prins spent six years at kbs+ where she was most recently Chief Growth Officer and member of the executive team. She had previously held various positions in the new business department at Publicis USA leading up to her stint at kbs+. Early in her career, Christine spent several years at a startup where she took on multiple roles across both marketing and operations.

Throughout her career Christine has helped fuel agency growth by building strong and efficient teams and practices. Her efforts have been critical to attracting marquis clients across categories including Automotive, Financial Services, Luxury, Retail, Travel & Hospitality, Technology & Electronics, Apparel and CPG among many others.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A's agency new business committee and lives in downtown Manhattan with her husband.

Christine's articles

Annual 2020 Judges Insight: How to Craft a Perfect Submission for Creative Awards

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