About me

Passionate about digital innovation, marketing and communication, I've been working in digital media, advertising and publishing since 1998. Having been a creative digital marketing consultant for several of the best known advertising agencies, I then went on to set up my own company - Roomor in 2007.
I have a strong entrepreneurial attitude that has also led me, in recent years, to become involved in the creation and development of some digital startups, such as sharing and cont.
My expertise includes managing and leading digital marketing projects that involve international teams, with my main strengths lying in my understanding of the media sector (primarily publishing and TV), digital strategy and cross media custom solutions.

Some of the brands I am working with or have recently worked with include:
AXN - Sony Entertainment, Condé Nast, Disney, FOX TV, Fox Life, Fox Crime, Fox Retro, Gruppo Banco Popolare, Manzoni Advertising - Espresso Publishing Group, History Channel, Hyundai, KIA, Lux Vide, Manpower, National Geographic Channel, Nat Geo Wild, Nestlé, Nokia, RAI TV, Scripps Network - Fine Living, Sky, XMetrics, TIM - Telecom Italia, Vodafone, WaterAid.

Expertise
- Client and partner management
- Project management and team leading
- Budget management and allocation
- Online advertising campaigns management
- Pitching and negotiation
- E-commerce, engagement and product websites
- Social and mobile applications
- Concept and digital marketing strategy
- Social media marketing
- UX design