About me

Want your brand to grow, and win raving fans
>> You need Movere℠

Okay, what's Movere
Movere is the Latin verb 'to move'... and it's the root of the English words, 'emotion' and 'motivation'.
At CRC, Movere stands for emotionally-resonant branding & messaging that moves people: it lights up their heart (giving them the 'feels'), and sparks their mind, motivating them to take action (read: sales).

Movere is what delivers actual results to our clients.

Hi, I'm Chris, the founder of CRC.
I'm a brand strategist and copywriter with 25+ years of experience, and 65+ clients in my portfolio (B2C & B2B brand strategy and messaging for startups, SMEs, and F500 brands.)
My work has bagged awards (hello, Cannes Cyber Lion). But more importantly, my Team has won countless clients' trust, respect, and lasting patronage. We specialize in crafting unique brand identities that maximize authenticity, and compelling messaging that aligns your authentic brand essence with your audience's needs and interests...
The kind of stuff that makes people want to know more about you, engage with you, become a raving fan.

As a Founder or C-Suite Leader, this is your life...
>>> You need to grow your following, and your market share
>>>> You know top-quality branded content campaigns are the best way to do that
>>>>> You need to find ways to do more, with less
>>>>>> You know AI tools could be a game-changer, but you're not sure where to start

Problems I Solve:
✅ Increasing your marketing team's capacity
✅ Adding specialized skills to maximize AI ROI
✅ Generating consistent branded content that delivers value to your audience
✅ Juicing stagnant growth
✅ Amplifying brand awareness, engagement, and conversions
✅ Injecting fresh ideas, messaging, and strategic approach
✅ Generating innovative concepts to disrupt marketplaces
✅ Driving adaptation to changing market conditions & competitive pressure

If any of this resonates, we should talk.
Let's grab 15 mins and see if my team and I can help you out.

Skills

Advertising, Brand Management, Branding, Content, Content Management, content strategy, Copywriting, Digital Marketing, Digital Strategy, Editing, Editorial Design, Experiential Marketing, Marketing

Sector Experience

consumer electronics, Design, Digital (SEO, PPC, SEM...), Gaming, Information Technology, Interactive, Internet, tech, Travel & Leisure

Awards

Cannes Lions, FWA SOTD, FWA SOTM

Clients

Electronic Arts, Google, Intel, Microsoft, MTV, Nickelodeon, Sony, Viacom