About me

I'm a creative leader who helps ambitious brands bring digital experiences to life. With over 15 years in design leadership, I've built and led global teams, blending creativity, technology, and innovation. I've worked with brands like Dolby, Google, Samsung, PlayStation, and the NHL, creating work that's both meaningful and award-winning.

I love building strong creative teams and fostering an environment where great ideas can thrive. At Huge, I lead the Google team and oversee Visual Design and Brand Craft globally. I've helped grow the creative team to over 100 designers, mentoring talent, encouraging growth, and inspiring teams to do their best work. My focus is on creating a space where creativity flourishes and collaboration leads to real impact.

To me, design is all about connection—helping brands tell their stories, shaping culture, and creating experiences that resonate. Whether building immersive systems, refining brand identities, or crafting something entirely new, my goal is always to create meaningful, engaging, and lasting work.

Skills

AI, Art Direction, Branding, Creative Direction, Digital Marketing, Photography, Team Management, Web Design

Awards

Awwwards, Creative Circle Award - Silver, Creativepool Annual Bronze, FWA - Favourite Website Award, Webby Award

Clients

Google, Playstation