About me

'Highly experienced and awarded professional, with a proven history of producing creative excellence across multiple brands around the world.'

With over 20 years in the creative industry, I solve brand problems by ensuring there's an insight and an idea at the heart of every piece of communication. Awarded as a copywriter and an art director, it's an approach that has increased sales and brand saliency for clients across Europe, APAC and EMEA. It's also resulted in new business wins for agencies, who've increased their net billings as a result.
Core Skills:
- Creative Direction
- Brand Building & Strategy
- Integrated Creative Solutions
- Copywriting, Art Direction
- Prompt Engineering (for Generative AI)
- UX Design and UX Copywriting
- Interpretating Consumer Insights
- Brand Stewardship
- Product Launches
- Multi-Cultural International Campaigns
- New Business Pitches
- Storytelling and Presentation Writing
- Presenting to Key Stakeholders
- Working with Multi-Disciplined Teams
- Team Leadership & Teamwork

Skills

Advertising, AI, App Development, Art Direction, Brand building, Copywriting, Creative Direction, Strategy Planning, UX/UI

Sector Experience

Accounting & Finance, Advertising, Airline, Automobiles, Automotive, Brand Management, Communications, FMCG, Interactive, International, Marketing, Outdoor, Point of Sale, Print, Radio, Television, Tobacco

Awards

Cannes Lions - Bronze, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Creative Circle Award - Nomination, D&AD Award - In-book, Dubai Lynx  - Shortlist, EPICA Award - Silver, LIA Award - Gold, LIA Award - Silver, Loeries - Bronze, Loeries - Gold, Loeries - Silver, New York Ad Festival - First Prize, New York Ad Festival - Grand Prize, New York Ad Festival - Third Prize, One Show - Gold Pencil, One Show - Silver Pencil