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D3O, the global leader in impact protection, approached Seven46 to produce its brand new thought leadership publication, Impact Magazine, which aims to provide an insight into the past, present and future of shock absorption technology with a variety of content.

This issue was designed for the EICMA: Motorcycle Show Milan. With D3O signing a new sponsorship deal with Michael Dunlop, TT racer I directed a photoshoot with Michael and the D3O team not just for the magazine, but for materials across their website and social channels as well as for their partner, Furygan. These photos were used across multiple articles and issues to create the longest use out of them. To make this as effective as possible we carried out a series of different shoots to make sure that we had a variety of images for different purposes.

With the main magazine being printed on a heavy silk stock, the centre eight page section of Impact which addresses the main theme each issue, is illustrated in a stylised way with its own internal cover on a recycled, uncoated stock to make it stand out from the rest of the magazine.

Editor in Chief, D3O: Louise Wilson
CEO: Stuart Sawyer
Editorial Board, D3O: Simon Fyles, Richard Harfoot, Mark Salvatore

For Seven46:
Editor: Andrew Shields
Writers: Tim Glynne-Jones, Amit Katwala
Art Director: Chris Allen
Photography: Rob Greig, Neal Grundy

Contributors:
Jean-Marc Autheman, Furygan
Richard Harfoot, D3O
Allan Lane; SportBikes Inc Magazine
Brian Lunniss, Mechanix Wear
Tom Pearson, D3O
Jayson Plummer, KLIM
Leiah Roberts, Triumph
Amanda Sundvor, ICON Motosports
Adam Turvey, D3O