Atos approached Seven46 to create the latest issue of their thought leadership publication, Ascent Magazine. I was asked to work on the project and take it from initial brief through to final production. Working closely with the editorial team at Seven46 and external contributors, we created a magazine based on their Journey 2020: Digital Shockwaves in Business. I worked on creating an updated masthead and layout for the magazine that references their recent brand refresh and repositioning of Ascent as a sub-brand. The magazine was created using a mix of bespoke illustration and photography, with the main article art direction for How Will Quantum Information Benefit the World being conducted remotely, working with the photographer and a representative in Paris. Throughout the whole process it was important to ensure that the final file could be successfully altered to work in French as well, paying close attention to space and text positioning.
Following the production and publishing of the magazine, the Atos digital team used my source files, layouts and illustrations to create an online interactive version of the magazine, VR accessible content and social media and marketing posts.
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Christopher Allen has been a Contributor since 25th October 2018.