ABOUT

triple j ‘Rejenerated’ uses the radio station’s ever-changing sounds to create an ever-changing typography. A custom typeface with six variables—Slant, Width, Weight, Displacement, Grad, and YOPQ—was linked to musical traits such as BPM, Pitch, Dynamics, Key, Genre, and Rhythm. A responsive algorithm adapted the type to reflect audio input, creating unique, sound-driven typographic logos for the station and shows. As part of a major rebrand, it ensures triple j stays fresh, fluid, and always in sync with gen-z, gen-alpha or gen-whatever-the-hell-comes-next.

MADEIT CREDITS

  • ABC (Australian Broadcasting Corporation)Client
  • Alan PigramMarketing Specialist
  • Bao LuongFull Stack Developer
  • Belle SimmondsGroup Business Director
  • Beth NokesDigital Project Lead
  • Briton SmithTypographer
  • Dom HickeyChief Strategy Officer
  • Ellena MillsHead of Design
  • Fiona LakeGroup Marketing Manager
  • Gabriella DudmanDesigner
  • Gavin ChimesChief Creative Officer
  • Hoang NguyenChief Technology Officer
  • Holly AlexanderHead of Production
  • Jared WickerCreative Director
  • Jason NguyenDesigner
  • Karen MaddenHead of Brand & Marketing
  • King YongSenior Editor
  • Kirsten NheuMarketing Executive
  • Lachlan MacaraHead of Brand
  • Maddy PhillipsBusiness Director
  • Melissa TraceyMarketing Manager
  • Olive Jones-EvansArt Director
  • Patrick RiveraFinal Artist/Print Designer
  • Phil ReyestanJunior Designer
  • Phoebe GribbleCopywriter
  • Rebecca RobertsonManaging Partner
  • Scott ZulianiCreative Director
  • Simon MerrifieldStudio Lead
  • Trent MichaelDesign Director
  • * Chris HowatsonCEO
  • * D&AD

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