Chris Howatson
CEO
ABOUT
triple j ‘Rejenerated’ uses the radio station’s ever-changing sounds to create an ever-changing typography. A custom typeface with six variables—Slant, Width, Weight, Displacement, Grad, and YOPQ—was linked to musical traits such as BPM, Pitch, Dynamics, Key, Genre, and Rhythm. A responsive algorithm adapted the type to reflect audio input, creating unique, sound-driven typographic logos for the station and shows. As part of a major rebrand, it ensures triple j stays fresh, fluid, and always in sync with gen-z, gen-alpha or gen-whatever-the-hell-comes-next.
MADEIT CREDITS
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ABC (Australian Broadcasting Corporation)Client
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Alan PigramMarketing Specialist -

Bao LuongFull Stack Developer -

Belle SimmondsGroup Business Director -

Beth NokesDigital Project Lead -

Briton SmithTypographer -

Dom HickeyChief Strategy Officer -

Ellena MillsHead of Design -

Fiona LakeGroup Marketing Manager -

Gabriella DudmanDesigner -

Gavin ChimesChief Creative Officer -

Hoang NguyenChief Technology Officer -

Holly AlexanderHead of Production -

Jared WickerCreative Director -

Jason NguyenDesigner -

Karen MaddenHead of Brand & Marketing -

King YongSenior Editor -

Kirsten NheuMarketing Executive -

Lachlan MacaraHead of Brand -

Maddy PhillipsBusiness Director -

Melissa TraceyMarketing Manager -

Olive Jones-EvansArt Director -

Patrick RiveraFinal Artist/Print Designer -

Phil ReyestanJunior Designer -

Phoebe GribbleCopywriter -

Rebecca RobertsonManaging Partner -

Scott ZulianiCreative Director -

Simon MerrifieldStudio Lead -

Trent MichaelDesign Director -

Chris HowatsonCEO -

D&AD







