About me

東京 APAC Co-founder | Director | Chief Creative Officer [The Crisp Group]

An integrated creative leader, innovator, and advisor, I help brands become more relevant, visible, and valued through a culture-first, creativity-powered approach. From Melbourne's 90s grunge scene to pioneering NFTs and renewable energy solutions, I've consistently pushed creative boundaries. Globally and regionally awarded, I've led high-impact campaigns and partnerships across industries—driving future tech collaborations for Coca-Cola, social change initiatives with Toyota's Tokyo 2020 Olympic platform, and launching first-ever NFT collections for Johnnie Walker and Ponds. As an investor and ambassador in sustainable energy, and an active creator in Web3, crypto art, and experiential marketing, my work spans multiple platforms and geographies. Passionate about the planet, digital art, football, and future technologies, I'm driven by meaningful innovation that enhances human experience and encourages positive adoption.

Sector Experience

Advertising, Automotive, Beauty, Conservation, Fashion, Finance, FMCG, Food & Beverages, Footwear & Accessories, Gaming, Marketing, Renewable Energy, Retail, Social Network / Community, Sustainability, Technology, Travel & Leisure