About me

>> Who I am

I am a strategic concept developer and English language copywriter who specialises in building brand platforms and integrated marketing campaigns working with international brands such as Compeed, Piz Buin, Ipren (Sweden), Coloplast, LEGO and Widex.
I like to create genuinely integrated campaigns, products and services and I achieve this by leveraging over eight years of experience in both digital and traditional communication including TVCs, print, corporate websites, campaign sites, digital display, apps, events and social media.
>> What I do

My experience with global franchises, such as Johnson & Johnson's Compeed and Piz Buin, demonstrates my ability to tailor creative solutions that solve a client's actual business problems rather than merely chasing the zeitgeist.
My view is that simplicity and common sense are vital to good communication so, although I'm a digital native and an advocate of social media, my first question when discussing the use of these channels is 'Why

I sleep best at night when I have spent the day creating communication, products or services that provide genuine value to consumers instead of just shouting messages at them or trying to be their best friend.